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Pokémon Go Is a Go for Retailers

Thursday, July 21, 2016

You’d have to be living under a Snorlax to not have heard about Pokémon Go, the augmented reality game played via an app that has taken the country by storm. Since premiering on July 6 in the United States, Australia and New Zealand, the game has become a full-fledged craze, drawing more than 15 million U.S. players of all ages out of their homes and into their communities to hunt and capture virtual creatures. It took just four days to become the No. 1 free app in the U.S. Apple Store. Some retailers... [Read More]


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