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Generation Z: The New Renters

Tuesday, May 16, 2017

Millennials have dominated the minds of marketers for more than a decade, but a new generation is right behind them vying for the “prime generation” spot. Generation Z members turn 22 this year and, as they become college graduates and more of them enter the workforce, their needs and desires will become more and more important to businesses, including apartment property developers, owners and managers. Who is Generation Z? Though the start date is debated among demographers and marketers, Generation Z includes those born as early as... [Read More]


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